Short Form Content & Projects

Short Form Content & Projects

In a world shaped by 15-second clips and short attention spans, I've built a strong understanding of social media and short-form content strategy. On my personal Instagram, I create concise videos breaking down artist branding, while my larger-scale work applies that same strategy to promotion for companies and artists.

My Most Recent Works

ARTISTS & CREATIVES

Amiri Moreno is a rapper, songwriter and drummer from the Bronx, currently studying at Berklee College of Music. Known for his freestyle-honed lyricism and genre-blending sound, he grew his following from 900 to over 150,000 across platforms after posting a new verse every day in 2025.

I worked with him at the beginning of his rise to fame, creating a tailored EPK and comprehensive branding materials to support his artist development and industry outreach.

I also collaborated on his social media strategy and content direction to strengthen his online presence, providing creative consulting and idea development to keep his branding aligned with his long-term artistic goals.

Amiri Moreno

Hanna Lauren is a San Diego-born pop, electronic, and R&B artist and Berklee student, blending smooth, emotional vocals with confident, high-energy production. Her music explores themes of women's empowerment, identity, and self-acceptance.

I created a professional EPK and developed cohesive branding materials to support her artistic identity and industry presentation. I also consulted on her release strategy to align her music rollout with her visual direction, providing creative guidance to strengthen her positioning across platforms.

Hanna Lauren

Mikaela Ayira is a singer-songwriter who gained national attention as a Top 20 contestant on NBC's The Voice, coached by Snoop Dogg. Blending pop, R&B, and soul.

Mikaela is an artist I work with on a freelance basis, taking on projects as they arise around her branding and social media presence.

I created a professional EPK and accompanying branding materials aligned with her Pinterest-inspired aesthetic, working closely with her to solidify that visual identity and keep it consistent across every asset. I also planned her Instagram content patterns and posting schedule, developing assets designed to support her industry positioning and future outreach.

Mikaela Ayira

Carter Black

Carter Black is a producer and guitarist at Berklee College of Music, known for his ability to write, produce, and engineer his own tracks while bringing a collaborative ear to every project he touches.

I currently serve as his manager, producer, and creative consultant, overseeing all branding and strategic decision-making. I direct the development of his social media materials and guide his overall artistic presentation, providing ongoing consultation to keep his releases and promotional efforts consistent.

COMPANIES AND BUSINESSES

  • @BowieMusicAndMeaning

    Creative Director, two years running, for Music and Meaning: David Bowie at Berklee, a course, to the stage show exploring Bowie's artistry, identity, and cultural impact through a literary lens.

    I led the branding and marketing that brought the show to life, from visual identity to Instagram content mirroring Bowie's ever-evolving aesthetic. The result: a significant jump in ticket sales and campus-wide buzz for the project.

    @BowieMusicAndMeaning

  • @BerkleeMusicOfMassInc

    Music and Mass Incarceration at Berklee is a course and initiative exploring the relationship between music, the prison system, and social justice. It highlights the work of incarcerated and formerly incarcerated individuals, using music as a tool for storytelling, advocacy, and reform.

    I created all branding and marketing materials for the program, working to showcase the individuality of each story while keeping the social justice issues at the heart of every piece. My focus was on translating complex, important themes into content that felt respectful, human, and visually engaging.

    @BerkleeMusicOfMassInc
  • @AmpUpBoston

    @AmpUpBoston

    During the summer of 2025, Amp Up Boston, a Live Nation internship program, focused on developing the next generation of talent in live music and entertainment. The program gives students hands-on experience in areas like concert production, marketing, and artist relations, offering direct exposure to how large-scale events and tours are run.

    I ran social media and marketing for the program, managing Instagram to capture and translate that experience into engaging digital content. At the end of the showcase, I presented my work and approach to a room of industry professionals, walking through what I built and how I brought it to life.

    @AmpUpBoston
  • @ArtComplexMuseum

    @ArtComplexMuseum

    Art Complex Museum is a contemporary art museum in Duxbury, Massachusetts, housing a distinguished permanent collection alongside rotating exhibitions, sculpture gardens, and community programs. The museum blends fine art, craft, and cultural programming, with a strong emphasis on connecting visitors to both established and local artists.

    My role is managing social media for the museum, developing video and image content across Instagram, TikTok, YouTube, Facebook, and LinkedIn, and using platform-specific trends and analytics to maximize reach and engagement. I lead short-form video storytelling from start to finish, from concept and on-camera direction to editing and optimization, crafting narratives that stay true to the museum's identity while growing its audience.

    @ArtComplexMuseum