Branding.
Artist branding is the foundation of how an artist is seen, recognized, and remembered, both online and in the real world. I help develop cohesive brand identities that translate across social media content and physical elements, ensuring everything feels intentional and aligned. This includes curating visual direction for platforms like Instagram and TikTok, from content style and tone to posting strategy, as well as designing key brand assets such as logos, typography, and custom color palettes (including hex codes for consistency across digital use). I also consider how branding shows up physically through merchandise, album artwork, and promotional materials, creating a seamless experience that reflects the artist’s identity, sound, and audience.
Social Media Project Management
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@BowieMusicAndMeaning
manage Instagram content for Music and Meaning: David Bowie at Berklee, a course that explores Bowie’s artistry, identity, and cultural impact through both music and visual expression. The class looks at how Bowie used sound, fashion, and persona to challenge norms and redefine what it means to be an artist. My role is to translate those ideas into content that feels creative, intentional, and visually aligned with Bowie’s ever-evolving aesthetic.
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@BerkleeMusicOfMassInc
I manage Instagram content for Music and Mass Incarceration at Berklee, a course and initiative that explores the relationship between music, the prison system, and social justice. The program highlights the work of incarcerated and formerly incarcerated individuals, using music as a tool for storytelling, advocacy, and reform. My role is to translate these complex and important themes into content that is both visually engaging and respectful of the subject matter.
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@AmpUpBoston
During the summer of 2025, I managed the Instagram for Amp Up Boston, a Live Nation internship program focused on developing the next generation of talent in the live music and entertainment industry. Amp Up Boston provides hands-on experience in areas like concert production, marketing, and artist relations, giving students direct exposure to how large-scale events and tours are run. As the Instagram manager, I was responsible for capturing and translating that experience into engaging digital content.
